Book Review: The Four Year Career by Richard Bliss Brooke

3 out of 5 stars

This book was a 2017 Christmas gift from my Avon upline team leader.  This little book is a fast Read (65 pages with 24 pages of successfull direct marketers stories) and packed with a lot of information which would be greatly helpful to someone new to direct marketing, as well as a good review to someone who is not.

A lot of the points made and information given I have heard before.  Some of it was presented in a different way, which is always refreshing.  I found it quite funny that there were quite a few disclaimers reiterated every few pages throughout the book:

"Geometric progression of your sales team's growth is easy to show on paper as a hypothetical but takes leadership, motivation, and dedicated effort for years to accomplish.  Most people (an understatement) do not maintain their motivation to continue."

"These success stories are exceptional exceptions and are shared here to inspire you and show you people from different walks of life walks of life who have succeeded.  They are not what you should expect to accomplish.  They are 1 out of 10,000 or less.   And yet it is interesting to note where they came from and what they accomplished.  And maybe, just maybe, you could do the same."

I believe these quotes were repeated to make the reader aware that the likelihood of earning the kind of income represented in this book is not common and should not be expected.

The takeaway from this book is that most people who enter into a direct marketing company quit before their 'possible' big financial breakthrough happens.  It takes a high level of discipline, motivation and personally developing for the direct marketing entrepreneur to keep going.  There are no guarantees, just unknown possibilities.

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