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I borrowed this book from my public library because I was interested in learning about everything involved with being an 'influencer' on social media.  Contrary to popular belief, an #influencer is someone on social media that has a relatively large following.  10,000 to 24,999 followers is considered a micro-influencer.  25,000 to 49,999 followers is the collaboration stage when a person collaborates with other influencers.  50,000 to 100,000 followers is when an influencer starts to approach other brands that they can represent on their social media channels.

The author, Brittany Hennessey is the Senior Director of Influencer Strategy + Talent Partnerships at Hearst Magazines Digital Media.  As she puts it in the books, "it's her job to know the universe of influencers."  And yes, she does fully understand the influencer universe.

Before reading this book I had a basic understanding of what influencers do and my knowledge was mainly based off of what I have heard my 12 and 16 year old daughters talk about from their favorite YouTube & Instagram personalities.  There is definitely a broad range of influencers out there, but this book goes into the nitty-gritty of the steps and business knowledge needed to be successful as an influencer.

Most of the people who have followers in the thousands are eating, breathing & sleeping this business.  And the more popular they get, they are not doing it all on their own.  They have a team of people behind them.  From assistants, managers, publicists, attorneys, social media managers, photographers and agents....this is a team effort and serious business for serious income.

Throughout the book there are stories of highly successful influencers as well as many tags to check out on Instagram (the @name you find on the site.)  They highlight how they began, which platforms that focus on and what they wish they would've known when starting out.

Currently most influencers are women and because the author of this book has dealt with mostly women, this book is geared towards a female audience.

This book was a very quick read for me and I think it would be extremely eye-opening for the younger generation to read (middle to high schoolers) because I think that age group believes the life of these influencers is so glamorous, when in reality it's a lot more work than people let on.  Anyone aspiring to put in all the hours required to do this kind of work would greatly benefit from this book as well.
 

Book Review: #influencer by Brittany Hennessy

I borrowed this book from my public library because I was interested in learning about everything involved with being an 'influencer' on social media.  Contrary to popular belief, an #influencer is someone on social media that has a relatively large following.  10,000 to 24,999 followers is considered a micro-influencer.  25,000 to 49,999 followers is the collaboration stage when a person collaborates with other influencers.  50,000 to 100,000 followers is when an influencer starts to approach other brands that they can represent on their social media channels.

The author, Brittany Hennessey is the Senior Director of Influencer Strategy + Talent Partnerships at Hearst Magazines Digital Media.  As she puts it in the books, "it's her job to know the universe of influencers."  And yes, she does fully understand the influencer universe.

Before reading this book I had a basic understanding of what influencers do and my knowledge was mainly based off of what I have heard my 12 and 16 year old daughters talk about from their favorite YouTube & Instagram personalities.  There is definitely a broad range of influencers out there, but this book goes into the nitty-gritty of the steps and business knowledge needed to be successful as an influencer.

Most of the people who have followers in the thousands are eating, breathing & sleeping this business.  And the more popular they get, they are not doing it all on their own.  They have a team of people behind them.  From assistants, managers, publicists, attorneys, social media managers, photographers and agents....this is a team effort and serious business for serious income.

Throughout the book there are stories of highly successful influencers as well as many tags to check out on Instagram (the @name you find on the site.)  They highlight how they began, which platforms that focus on and what they wish they would've known when starting out.

Currently most influencers are women and because the author of this book has dealt with mostly women, this book is geared towards a female audience.

This book was a very quick read for me and I think it would be extremely eye-opening for the younger generation to read (middle to high schoolers) because I think that age group believes the life of these influencers is so glamorous, when in reality it's a lot more work than people let on.  Anyone aspiring to put in all the hours required to do this kind of work would greatly benefit from this book as well.
 

Posted at 3:14 PM  |  by Lisa Epler


I received an Advanced Reader Copy of Lindsey Teague Moreno's book 

This book is meant for 'momtrepreneurs'' but can also be of assistance for anyone starting a small business.  Lindsey shares from her experiences in her current home-based business, as well as previous businesses.  She invites the reader to dig deep into what 'your thing' is and to start from there.  Most importantly she advises you to be your authentic self, which I am in total agreement with.  Who wants to see cookie-cutter when you're in business?  She shares her success philosophy, tips for social media marketing and other pertinent topics for anyone who's their own boss.


Lindsey's voice in this book is like she's talking to a girlfriend at a local coffee shop.  She is real, to the point and gives the information to you straightforward.  This book was a quick, enjoyable read and I highlighted many nuggets of wisdom throughout the book.  I wish I could share more about the book here, but since it hasn't been released yet I don't want to include any 'spoilers.'  
You won't be disappointed!!!

Pre-Order Your 
Copy Here!!!

ENJOY!!!

#BossUpBook

Boss Up! : This Ain't Your Mama's Business Book



I received an Advanced Reader Copy of Lindsey Teague Moreno's book 

This book is meant for 'momtrepreneurs'' but can also be of assistance for anyone starting a small business.  Lindsey shares from her experiences in her current home-based business, as well as previous businesses.  She invites the reader to dig deep into what 'your thing' is and to start from there.  Most importantly she advises you to be your authentic self, which I am in total agreement with.  Who wants to see cookie-cutter when you're in business?  She shares her success philosophy, tips for social media marketing and other pertinent topics for anyone who's their own boss.


Lindsey's voice in this book is like she's talking to a girlfriend at a local coffee shop.  She is real, to the point and gives the information to you straightforward.  This book was a quick, enjoyable read and I highlighted many nuggets of wisdom throughout the book.  I wish I could share more about the book here, but since it hasn't been released yet I don't want to include any 'spoilers.'  
You won't be disappointed!!!

Pre-Order Your 
Copy Here!!!

ENJOY!!!

#BossUpBook

Posted at 7:48 PM  |  by Lisa Epler

I received an ARC from a Goodreads GiveAway for this book. 

The book will be released 8/13/19, so this will not be a complete review, rather just a general feel for the book.

Caroline Shelby has loved sewing since she was a little girl and becomes part of an elite New York design team as an adult. Because of certain circumstances, Caroline returns home to her West Coast hometown of Oysterville, Washington.  Throughout the book you'll learn about her childhood friends, family and the dreams she has and had for her life. You'll see how what you thought you wanted from your life can change and adapt to include your dream. You'll love Caroline for her integrity, character and courage.

I was not expecting the underlying subject matter of domestic violence in this book, but it was weaved into the story line perfectly and realistically.  You'll notice on the cover of the book it says: We believe you.  We believe in you.  These few words are extremely important because so many are not speaking up for fear of others not believing the abuse that goes on behind closed doors.


 Once you start reading this book you won't want to put it down! 
Thank You Susan Wiggs & Goodreads!!

Pre-Order Your Copy Here!

Advanced Copy Book Review: The Oysterville Sewing Circle


I received an ARC from a Goodreads GiveAway for this book. 

The book will be released 8/13/19, so this will not be a complete review, rather just a general feel for the book.

Caroline Shelby has loved sewing since she was a little girl and becomes part of an elite New York design team as an adult. Because of certain circumstances, Caroline returns home to her West Coast hometown of Oysterville, Washington.  Throughout the book you'll learn about her childhood friends, family and the dreams she has and had for her life. You'll see how what you thought you wanted from your life can change and adapt to include your dream. You'll love Caroline for her integrity, character and courage.

I was not expecting the underlying subject matter of domestic violence in this book, but it was weaved into the story line perfectly and realistically.  You'll notice on the cover of the book it says: We believe you.  We believe in you.  These few words are extremely important because so many are not speaking up for fear of others not believing the abuse that goes on behind closed doors.


 Once you start reading this book you won't want to put it down! 
Thank You Susan Wiggs & Goodreads!!

Pre-Order Your Copy Here!

Posted at 8:25 PM  |  by Elle
3 out of 5 stars

This book was a 2017 Christmas gift from my Avon upline team leader.  This little book is a fast Read (65 pages with 24 pages of successfull direct marketers stories) and packed with a lot of information which would be greatly helpful to someone new to direct marketing, as well as a good review to someone who is not.

A lot of the points made and information given I have heard before.  Some of it was presented in a different way, which is always refreshing.  I found it quite funny that there were quite a few disclaimers reiterated every few pages throughout the book:

"Geometric progression of your sales team's growth is easy to show on paper as a hypothetical but takes leadership, motivation, and dedicated effort for years to accomplish.  Most people (an understatement) do not maintain their motivation to continue."

"These success stories are exceptional exceptions and are shared here to inspire you and show you people from different walks of life walks of life who have succeeded.  They are not what you should expect to accomplish.  They are 1 out of 10,000 or less.   And yet it is interesting to note where they came from and what they accomplished.  And maybe, just maybe, you could do the same."

I believe these quotes were repeated to make the reader aware that the likelihood of earning the kind of income represented in this book is not common and should not be expected.

The takeaway from this book is that most people who enter into a direct marketing company quit before their 'possible' big financial breakthrough happens.  It takes a high level of discipline, motivation and personally developing for the direct marketing entrepreneur to keep going.  There are no guarantees, just unknown possibilities.



Join my Avon Team here.

Book Review: The Four Year Career by Richard Bliss Brooke

3 out of 5 stars

This book was a 2017 Christmas gift from my Avon upline team leader.  This little book is a fast Read (65 pages with 24 pages of successfull direct marketers stories) and packed with a lot of information which would be greatly helpful to someone new to direct marketing, as well as a good review to someone who is not.

A lot of the points made and information given I have heard before.  Some of it was presented in a different way, which is always refreshing.  I found it quite funny that there were quite a few disclaimers reiterated every few pages throughout the book:

"Geometric progression of your sales team's growth is easy to show on paper as a hypothetical but takes leadership, motivation, and dedicated effort for years to accomplish.  Most people (an understatement) do not maintain their motivation to continue."

"These success stories are exceptional exceptions and are shared here to inspire you and show you people from different walks of life walks of life who have succeeded.  They are not what you should expect to accomplish.  They are 1 out of 10,000 or less.   And yet it is interesting to note where they came from and what they accomplished.  And maybe, just maybe, you could do the same."

I believe these quotes were repeated to make the reader aware that the likelihood of earning the kind of income represented in this book is not common and should not be expected.

The takeaway from this book is that most people who enter into a direct marketing company quit before their 'possible' big financial breakthrough happens.  It takes a high level of discipline, motivation and personally developing for the direct marketing entrepreneur to keep going.  There are no guarantees, just unknown possibilities.



Join my Avon Team here.

Posted at 8:23 PM  |  by Lisa Epler
4 out of 5 stars


"Whatever the reason, I find that with each passing Christmas the story of the Christmas Box is told less and needed more.  So I record it now for all future generations to accept or dismiss as seems them good.  As for me, I believe.  
And it is, after all, my story."

I usually read at least one Christmas book before the holidays. This year was the first year in a very long time that I had no desire to read, let alone it be a holiday book. 

I found 'The Christmas Box' by Richard Paul Evans at my local library's book sale three weeks before Christmas.  It is a small and short read with just 125 pages with a simple cover.  So why didn't I pick it up and read it? 
No Christmas spirit.  
This was the third most difficult Christmas of my life; the first being 2001 when I had miscarried a baby exactly one week before Christmas.  ( I still have a difficult time singing 'Away In A Manger' without crying.)  The second being the year my husband and I had just gone through some major issues in our marriage.  And this year, well, I really just don't want to talk about any of it. 

So last night, December 28, 2017, I decided at 11:30pm that I was going to read this book.  The writing flowed, the story was interesting and kept you focused on what would happen next.  I read the back cover at the book sale, but really had no idea what the story was about when I picked the book up last night to read it.  

It is a Christian book with a CHRISTmas message, but it definitely is not one of those religious-in-your-face type books.  
Anyone would enjoy this book's message. 

Since it is such a short read and I don't want to give away too much of the story and its plot, I will just say a few words about some take-aways and reminders I had from this simply beautifully written short story. 

Make time for people.  Especially children.
Keep your word.  Don't disappoint them.....they don't forget
and have difficutly forgiving sometimes.
The love of a parent is important.  
The time you put in is NEVER time wasted.  
And last, but certainly not least, 
broken hearts are very difficult to heal.

There is a pre-quel called 'The Timepiece'
which I will probably read next Christmas
(or maybe sooner!)



~Elle~

Book Review: The Christmas Box by Richard Paul Evans

4 out of 5 stars


"Whatever the reason, I find that with each passing Christmas the story of the Christmas Box is told less and needed more.  So I record it now for all future generations to accept or dismiss as seems them good.  As for me, I believe.  
And it is, after all, my story."

I usually read at least one Christmas book before the holidays. This year was the first year in a very long time that I had no desire to read, let alone it be a holiday book. 

I found 'The Christmas Box' by Richard Paul Evans at my local library's book sale three weeks before Christmas.  It is a small and short read with just 125 pages with a simple cover.  So why didn't I pick it up and read it? 
No Christmas spirit.  
This was the third most difficult Christmas of my life; the first being 2001 when I had miscarried a baby exactly one week before Christmas.  ( I still have a difficult time singing 'Away In A Manger' without crying.)  The second being the year my husband and I had just gone through some major issues in our marriage.  And this year, well, I really just don't want to talk about any of it. 

So last night, December 28, 2017, I decided at 11:30pm that I was going to read this book.  The writing flowed, the story was interesting and kept you focused on what would happen next.  I read the back cover at the book sale, but really had no idea what the story was about when I picked the book up last night to read it.  

It is a Christian book with a CHRISTmas message, but it definitely is not one of those religious-in-your-face type books.  
Anyone would enjoy this book's message. 

Since it is such a short read and I don't want to give away too much of the story and its plot, I will just say a few words about some take-aways and reminders I had from this simply beautifully written short story. 

Make time for people.  Especially children.
Keep your word.  Don't disappoint them.....they don't forget
and have difficutly forgiving sometimes.
The love of a parent is important.  
The time you put in is NEVER time wasted.  
And last, but certainly not least, 
broken hearts are very difficult to heal.

There is a pre-quel called 'The Timepiece'
which I will probably read next Christmas
(or maybe sooner!)



~Elle~

Posted at 12:46 PM  |  by Elle
3 out of 5 Stars


"One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them."

As I read this book the main word that kept jumping out at me is 'manipulation.' 
By doing (or not doing) certain things, you are kind of manipulating the person into doing what you want. I am not a proponent of manipulation by any means. I do feel that helping the other person come to their own conclusions through some of these principles is helpful. 

I read a review on this book by a reader on GoodReads and she said that this book had a negative effect on her life. With any self-help books that you read, you must take things with a grain of salt. With "How To Win Friends And Influence People," I believe many of the insights are mainly geared to a person who is in business (salesperson.) That is not to say parts may not be applied to personal friendships/relationships. I think you have to remain true to your personality and not force something that is not natural. 

The negative reviewer said "The book basically tells you to be agreeable to everybody, find something to honestly like about them and compliment them on it, talk about their interests only and, practically, act like a people pleaser all the time. After being a smiley happy person with loads of friends for about a year, the unpleasant realization began to creep in, that by being so agreeable to everybody else, I rarely ever got my way. I also sustained friendships with people who were self-centered, so talking about their interests was all we got to do together, which drained me of my energy. The worst thing still, is that by trying to find something to like about every person, I completely disregarded their glaring faults. It didn't matter that those people did have redeeming
qualities - they weren't redeeming enough! I ended up with a bunch of friends I didn't really want and, because I was so preoccupied with "winning" those friendships I missed out on the chance to form relationships with good people."

I think what the reviewer did was to conform to the different principles and took them to heart a bit too much. There is definitely a time and place for everything and if you're using these principles all of the time, well that can seriously get tiring in my opinion. If you're thinking of reading this book because you are lonely & want friends, don't read it. 

I read this book on my Kindle and plan on going back to all of the notes I highlighted. A lot of what is presented in this book is common knowledge, it's just that it is presented in a way that really makes you think about how to use the principles. Having examples of each is also extremely helpful.

I think this book should be a requirement for college or anyone working in a business setting. I also believe it was completely written at the time aimed towards salesmen. Not all people have the natural ability to do the things presented in this book; some do. This book is obviously a best seller for a reason and I think the reason is the way the principles are presented.



Book Review: How To Win Friends & Influence People by Dale Carnegie

3 out of 5 Stars


"One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them."

As I read this book the main word that kept jumping out at me is 'manipulation.' 
By doing (or not doing) certain things, you are kind of manipulating the person into doing what you want. I am not a proponent of manipulation by any means. I do feel that helping the other person come to their own conclusions through some of these principles is helpful. 

I read a review on this book by a reader on GoodReads and she said that this book had a negative effect on her life. With any self-help books that you read, you must take things with a grain of salt. With "How To Win Friends And Influence People," I believe many of the insights are mainly geared to a person who is in business (salesperson.) That is not to say parts may not be applied to personal friendships/relationships. I think you have to remain true to your personality and not force something that is not natural. 

The negative reviewer said "The book basically tells you to be agreeable to everybody, find something to honestly like about them and compliment them on it, talk about their interests only and, practically, act like a people pleaser all the time. After being a smiley happy person with loads of friends for about a year, the unpleasant realization began to creep in, that by being so agreeable to everybody else, I rarely ever got my way. I also sustained friendships with people who were self-centered, so talking about their interests was all we got to do together, which drained me of my energy. The worst thing still, is that by trying to find something to like about every person, I completely disregarded their glaring faults. It didn't matter that those people did have redeeming
qualities - they weren't redeeming enough! I ended up with a bunch of friends I didn't really want and, because I was so preoccupied with "winning" those friendships I missed out on the chance to form relationships with good people."

I think what the reviewer did was to conform to the different principles and took them to heart a bit too much. There is definitely a time and place for everything and if you're using these principles all of the time, well that can seriously get tiring in my opinion. If you're thinking of reading this book because you are lonely & want friends, don't read it. 

I read this book on my Kindle and plan on going back to all of the notes I highlighted. A lot of what is presented in this book is common knowledge, it's just that it is presented in a way that really makes you think about how to use the principles. Having examples of each is also extremely helpful.

I think this book should be a requirement for college or anyone working in a business setting. I also believe it was completely written at the time aimed towards salesmen. Not all people have the natural ability to do the things presented in this book; some do. This book is obviously a best seller for a reason and I think the reason is the way the principles are presented.



Posted at 9:55 PM  |  by Lisa Epler

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